This t-shirt served the dual purposes of promoting UC Berkeley’s Big Give event and its annual football game against Stanford, the Big Game. The front features an illustration of a Cal Rally Committee student, in uniform, riding a bear, the university's mascot, into battle, holding the Stanford Axe, a trophy awarded to the winner of the game. The words “Think Bigger” was 2015’s Big Give tagline and ties to the back of the t-shirt, which advertises the Big Give event. Naturally, the colors are UC Berkeley’s blue and gold.
Client: University of California, Berkeley