Brilliance of Berkeley is an annual event held in Los Angeles and New York City that aims to connect members of the Cal community in the region with each other and with the university. Its signature element is a selection of electrifying panel discussions featuring distinguished faculty and alumni who are changing the world with bold ideas. The concept behind the collateral is to show the university's renowned landmarks, such as the Campanile and Sather Gate, as part of the city to convey UC Berkeley's strong presence and commitment to its community. In addition, the typography, shimmery paper stock, and color palette highlighting Berkeley blue and gold promises an evening of elegance and engagement.
Original concept by H. Vee Mahoney who did the designs for the first Brilliance of Berkeley in Los Angeles.
Client: University of California, Berkeley