Illustrations for the Cal Bears mobile sticker pack. Our team aimed to create highly engaging static and animated graphics for use in messaging apps and social media. We selectively chose to do stickers that satisfy having both UC Berkeley pride and practical usage. With each new event held throughout the year, we added new stickers to the pack as marketing promotion. These stickers maintain a connection to Berkeley for senders while surprising and delighting recipients, remaining on users' mobile devices, hearts, and minds. Animation and iOS stickers by Calixto Flores.
Client: University of California, Berkeley