Cal Facts is a UC Berkeley publication presenting an overview of the campus with facts and figures. This year's foldout poster format addresses its distribution to a wide audience. The front features facts dispersed within the school motto, "Fiat Lux" ("Let there be light"), printed in bold school colors with a metallic finish, so students, faculty, and staff can proudly display it on their walls. The reverse contains plenty of information for fundraisers to share with potential donors.
Client: University of California, Berkeley