Cal Facts is a UC Berkeley brochure presenting an overview of the campus with facts and figures. This colorful redesign is eye-catching and filled with campus scene illustrations. It creates hierarchy by spotlighting one highlight fact per section on a tab. Each tab partially obscures the illustration underneath it, so when the page is flipped, a surprise image is revealed in full — giving the piece another dimension of interactivity and inviting the reader to turn the page. The result is a modern piece that is easy and engaging to read and breathes new life into a long-standing campus publication.
Client: University of California, Berkeley
2015
