Homecoming at UC Berkeley packs a weekend full of events for students, parents, alumni, and friends of the Cal community at large. This year, we chose transportation and getting to Berkeley as our theme. Literally, we wanted to convey people en route to the event and coming together for this special time of year. Metaphorically, the concept of "find your way here" triggers people to reflect on their education and life at the university.
Client: University of California, Berkeley